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Making a QR Code that matters for your business
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Making a branded QR Code for your business, brand, or even your profile can provide a distinctive signature that improves your overall brand awareness.

During the last couple of years, we have witnessed how interest has increased drastically in these codes worldwide. We started to see them everywhere: On business cards, advertisements, Social Media, shops, restaurants, and even tattoos!

Tattoo
However, we do not recommend doing so!

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How did it start?

The revolution of barcodes brung up broad benefits mainstream to many industries. However, QRs came as a natural upgrade to this novel visual identification technology to make possible a set of more complex options.

But wait, what does QR stands for anyway?

QR is an abbreviation of Quick Response.

Back in 1994, as per Wikipedia, Masahiro Hara from a Japanese automotive company named Denso Wave invented a new generation of codes. These codes will be readable by machines, just like barcodes; however, they are 2-dimensional matrix codes instead of one-dimensional codes like barcodes are. And this is how the first generation of Quick Response Codes you see everywhere these days is born.

The QR Code is born

What makes this new generation of codes exceptional is their possibility of holding more data than regular bar codes. This function allows many exciting features in apps or even websites like sharing or call-to-actions.

Following are some example QR Code custom figures you might find interesting!

Bitcoin QR Code

One you can use for your bitcoin transactions!

If you correctly set up a QR with your bitcoin address, your customers can send you payments by scanning your bitcoin QR Code. However, they will still need a proper app capable of reading your bitcoin address.

Sounds complex? Expect another blog post from us that explains in detail this part.

Wifi QR Code

A Wifi to QR Code generation? Yes Sir!

Suppose you have a restaurant or cafe shop. In that case, you might be familiar with visitors asking you for your public Wifi credentials. If you are tired of responding to that same question many times a day, print a Wifi QR like this one on the right, and stick it somewhere so people can see it.

We will make another article in the future to explain in detail how to do it.

Branded QR Code

A branded fun QR Code for your next marketing campaign?

Starting a new marketing campaign for your business? Then having a customized QR for your brand website will help you spread awareness about it while giving a unique touch to your designs.

If you don’t have a website yet for your brand, then claim a domain name with your awesome brand name on it at Bluehost for as low as $2.95 before someone else does! (a domain name typically costs on average $10, but you can get it for free if you sign up for a hosting plan!) 

We will be happy to provide a detailed step-by-step guide to achieve such designs. Let us know in the comments if it is something you would like to see.

Are you still asking yourself if there are any good uses for a QR code that you can benefit from? 

Wait! There is more!
Zoom QR Code

How about a Zoom meeting access using a QR Code?

Looking to add a way to scan into Zoom meetings? Generating a Zoom QR with the meeting credentials will do the trick.

Let us know in the comment below how you may use Zoom QRs if you are a Zoom user.

Vcard QR Code

Or maybe you wish to have your Vcard in a QR code that you share among your contacts?

Generate a Vcard QR like the one on the right, and print it on your business card or anywhere you want to expose your contact details. It will make it easy for anyone to add you to their contacts list only by scanning your code.

WhatsApp QR Code

You can also have a web WhatsApp QR Code for direct messaging or calling.

By doing so, anyone who scans your WhatsApp QR can send you a message that you have set or even call you if you wish to. It can be beneficial for support cases or feedback collection from your store or office.

Case studies

Today, QR Codes are starting to take over whole markets. They represent a cheap alternative for RFID or any other identification technology that might require more sophisticated hardware, like RFID antennas, beacons, etc.

RFID antennas
An RFID antenna

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Amazon Go, for instance, uses a QR Code identification-based approach that seamlessly recognizes the customer and bridges his digital experience to the physical in-store activity. This smooth omnichannel strategy made possible the cashier-less experience you see in the Amazon Go store.

An Amazon Go customer scanning a QR Code to identify himself
An Amazon Go customer scanning the identification QR

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In China, the use of QR Codes became a part of Chinese people's daily lives; it was the key to introducing and facilitating the deployment of a zero cash approach across the country.


To understand this more, here is a short story for you: let's say Bao is a young rose vendor. To receive her payments, Bao needs to expose her Wechat payment QR. Any customer can scan it and pay her for the beautiful roses she is selling. After confirming the transaction, Bao receives an instant notification on her phone to verify that the money is received.

Still not impressed? Did you know that even street beggars are making use of QRs to receive money? Can you imagine that!?

The QR Code changed the habits of Chinese people so profoundly that it gave birth to a vast market opportunity. A war is undergoing now between big players such as WeChat and Alipay to take over that large market.

Customize your code

Making a regular black and white QR code is a good start to engage with your audience. But still, if you can get your hand on a free creator that makes customizable branded QR Codes, it will help you stand out from the crowd and improve your brand awareness.

Brands worldwide are starting to use QR Codes for marketing purposes, presenting them as an interactive way to engage with their audience. With the emergence of Augmented Reality, some great concepts are starting to emerge for marketing and promotion, or simply add some beautiful butterflies to the city's gray concrete walls like so:

augmented reality on a qrcode

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We hope that we have convinced you that making a simple QR Code can make a difference by now. A little bit of customization and innovation can sometimes matter a lot for your business, brand, and even your daily life habits.

Create your free QRs now!

Are you finally looking to create your free branded codes with your logo on them? Then follow these simple steps below:

  1. Go to our free QR code creator.
  2. Choose what type of QR Code you want to generate.
  3. Customize it at your will.
  4. Click save and select the format of export you wish to use (SVG and PDF are supported)
  5. Enjoy!

Feel free to use this free generator at your convenience, as much as you wish, with no restrictions or limits; just spread the word about it if you like it! Otherwise, we would love to hear your feedback on the comments. Don't forget to share with us how you intend to use this technology for your business or personal life.

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